The parent house
GAOCHAO 高潮
GAOCHAO is the parent house. The Mandarin reading: 高潮 — high tide, climax, peak.
Each tide holds its own character, territory, and palette. All tides share a mark and a register. The universe is the system, not any one tide.
How we name
GC is the abbreviation, used in care labels, neck tape, and casual internal references.
GAOCHAO is the formal name, used in editorial copy, the year-end Tide Reports, and the apex of the universe.
高潮 appears in interior linings, hangtag back-sides, and cross-references between tides.